For the last few years, businesses all over the world have been moving towards online communication. With improvements in online conferencing technology and faster, more reliable internet widely available around the world, it is easier than ever to connect virtually. The shift has been coming for a long time, but recently the spread of COVID-19 has dramatically accelerated the transition from in-person to online events and meetings.
While there is no question that the speaking industry has been disrupted by the cancellation and rescheduling of events around the world, the reality is there is actually a huge opportunity for speakers coming out of this. Thanks to the virtual communication revolution, speakers can still reach audiences from all over the world! It even saves costs, time and reduces your carbon footprint! Think about how much jet fuel is saved when 500 people from all over the world attend a live online training program instead of travelling to it in person!
Over the last few years, the team behind Speaker Nation has hosted many successful online workshops, masterclasses and webinars. All of our membership programs have been fuelled by the power of online conferencing and have been accelerated by leveraging the power of social media.
NOW is the time to share your knowledge and take it online, we wanted to offer you a few tips that will help you prosper in these uncertain times. Here are 5 great ways to make the most out of online opportunities as a speaker.
1. Start an online community
You have a particular topic you speak about, you are the expert in your field. So why not create and host a Facebook group around it? There are speakers who run private Facebook groups with thousands of highly engaged members — this gives those speakers a group of people who are eager to buy anytime they have something to sell. More importantly, it creates for you a raving fan base that is eager to see you succeed and help support your efforts. The ability to form and be part of online communities is crucial to offsetting the loneliness and isolation that could come with social distancing.
2. Speak at online summits
These days it is not uncommon to see people hosting amazing multi-speaker events completely online. There was one the other day that included Tony Robbins, Dean Graziosi and several other big-name speakers! Look around at online communities that are related to your niche and find out if anyone is hosting an online summit, they are often thrilled to have new speakers approach them and are another great way to spread your message to potentially thousands of people all over the world. The other great thing is that online summits can be recorded without a camera crew and over time the recording could get millions of views — it is far more easily leveraged than a live event.
Can’t find an online summit to speak at? Create your own! With modern virtual conferencing technology you can be hosting your own events online with just your laptop and your speaking skills!
3. Get on podcasts
Just like virtual conferencing, podcasts are a great way to effectively get your message out to thousands of people or more. They can be easily recorded from anywhere in the world over the internet and thanks to improvements in podcasting technology there are podcasts that deal with any niche you could possibly imagine.
4. Create online training programs
We’re not talking about your typical online course where a video series or modules are released for people to look at on their own time, but real, live, interactive online training. Since the beginning of this whole COVID-19 outbreak, we have seen entrepreneurs in all sorts of industries come up with creative ways to deliver their message online. Some fitness trainers are even doing live training programs online for participants to do in their own living room, how great is that? If corporate training is part of your speaking business consider putting together an online version of the same training to pitch to corporations. Chances are they would jump at the opportunity to train employees from multiple offices all at once with no travel costs.
5. Leverage live-streaming video
These days we are all walking around with the ability to live broadcast to the world right in our pockets. With the click of a button you can be live and speaking to your audience from anywhere in the world. Take advantage of this opportunity to check in with your audience regularly, and to deliver them small doses of great content on a regular basis. With the isolation that comes with social distancing people are craving regular human contact. Seeing your face and hearing your voice will provide comfort for many of your followers. The speaking game is not about building a client base. It’s about building a life-long raving fan base, and the way to do that is by delivering them great content on a regular basis, and live-streaming video is a fantastic way to do that.
BONUS: Start promoting yourself heavily!
In times of crisis, it’s very natural for human beings to fall into fight or flight mode. All of a sudden you see people behave in an “all for themselves” mentality, which automatically makes them think in the short term instead of the long term. It’s so easy to fall into that trap, and we want to encourage you NOT to do that. This is the time people look for leaders, this is the time people look for the calm in the storm and you can be their source of hope and inspiration.
While the short term is important to think about, the world is NOT going to end and there will be a time where public speakers will be needed in LIVE events again.
While other people freeze and panic, the best thing you can do is stay calm and keep moving forward. Put your thoughts out there. Start thinking about how to SERVE others.
As the rest of the world panics, you want to be the speaker who seizes the opportunity to lead. There has never been a more important time to get your message out to the world, to tell your story, and to give reassurance to those who look up to you. Speaking and personal communication is more important than ever before and learning to be super effective at communicating your message online is a fantastic way to make your speaking business flourish, even in these uncertain times.
If you want to learn more about how to effectively and powerfully communicate your message in an online format visit www.speakernation.com/one-talk-workshop