How to Keep Your Audience Engaged At All Times

Using one of the most powerful aspects of public speaking.

A storyteller teacher doesn’t just deliver facts on top of facts, they tell you why that information is important by attaching a story to it

Long before television, radio, the internet, books, and even written language, humans primarily communicated with each other through stories. There was a time when the only entertainment in the evening was sitting around the fire and telling each other stories about the events of the day or tales from the past. Sometimes people would even just look up at the stars and watch them move around the sky while making up stories about them. These were the primary forms of entertainment. At the same time, these were also the primary forms of passing information from one person to another, and from generation to generation.

Stories evoke emotion. Emotion is what makes memories stick.

The reason you don’t remember any of those lectures from when you were back in school is because the teacher never really contributed any emotion to it, so unless the lesson was incredibly important to you (in which case you’d contribute your own emotion), you wouldn’t remember it at all.

By simply weaving in a powerful story, you’re increasing your chances of the crowd engaging

Being a public speaker, part of your job is to be enjoyable to watch and entertaining for your audience to listen to. You are an entertainer who also needs to inform, and in order to do that one of the best things you can do is — you guessed it — tell stories.

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Speaker Nation

Speaker Nation is an international community that provides education, career development, and coaching for aspiring and professional public speakers.